Geneva
So playful.
So iconic.
Most cities force a choice; Geneva offers the 'And.' Built on the brand platform 'So Swiss, So Not' a celebration of Geneva’s dual identity - Our Year 2 campaign for Geneva Tourism turned Geneva into a living canvas. Once again, we collaborated with artist Spencer Gabor to unleash vibrant characters that interact with the city’s landmarks. By merging surreal art with iconic photography, we revealed a city that is as much Michelin-star as it is street-soul.
Geneva, Everywhere.
A high-impact digital takeover across our key markets: CH, FR, UK, DE & USA. From immersive social stories to dynamic web banners, we turned the digital journey into a vibrant, scrolling narrative- proving that Geneva's contrasts travels far beyond its borders.
So Small.
So Massive.
From panoramic banners to small screens, our vibrant characters scaled to fit every format. Whether in fluid motion or high-impact static frames, we brought a burst of color to every digital touchpoint-proving that Geneva's soul stands out in any size.
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Client: Geneva Tourism
Category: Strategy, Creative Direction, Art Direction, Copywriting, Campaigning
Year: 2026
