Holy Cow!
Haute Friture! The crunchiest drop of the season.
«Haute Friture» sounds like Paris. Like a runway. Like something you'd find behind velvet ropes. Only on second glance does the name reveal its crispy secret. That tension is the campaign. By borrowing the language of high fashion – the reverence, the desire, the editorial gaze – we positioned Holy Cow!'s Crispy Chicken as the premium alternative to the fast food giants. A burger worth slowing down for.
100+ ways to look delicious.
The hero films set the tone: a stylish man in a minimalist gallery, a woman in neon resort couture by a Swiss lakeside – both encountering the burger with the quiet admiration of a connoisseur. From there, the world expanded into over 100 assets: films, moving stills, keyvisuals, digital formats and in-restaurant POS materials. Every single piece carries the same fashion editorial aesthetic – unhurried, considered, slightly amused by itself.
Works in Zurich. Works in Geneva.
The campaign runs across German- and French-speaking Switzerland via cinema, OOH, DOOH and digital channels. The name does the work in both languages – no translation needed. «Haute Friture» lands the same way in Zurich as it does in Geneva.
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Client: Holy Cow! Gourmet Burger Co.
Category: Strategy, Creative Concept, Copywriting, Advertising, Content Production
Year: 2026
