Geneva
Unlock the many worlds of Geneva
Geneva is a playground of possibilities. Beyond its renowned excellence in watches, banks, and diplomacy lies a spectrum of vibrant worlds waiting to be discovered. We invited New York illustrator Spencer Gabor to experience Geneva with fresh eyes. His explosive colors and playful characters bring five different Geneva worlds to life – each one a revelation. One thought that changed everything: Geneva doesn't have one identity. It has many.
From Swiss streets to world stages
Our vibrant characters didn't just unlock Geneva – they lit up the world. From 50 London street locations to 50 Paris metro stops, from Swiss cities to American coastlines, Geneva's many worlds went global. The campaign expanded across Europe and jumped the Atlantic, bringing Geneva's summer vibe to New York, Los Angeles, and San Francisco. Because when you discover something this colorful, you can't help but share it with everyone.
Hidden worlds revealed
The colorful characters even live beyond the posters – and jump into our world. Together with Ta-daaa, we created an AR-powered experience that transforms Geneva into an interactive adventure. Point your phone at hidden hotspots and watch animated characters reveal the city's secrets – and suddenly you're not just visiting Geneva – you're getting part of it.
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Client: Geneva Tourism
Category: Strategy, Creative Direction, Art Direction, Copywriting, Campaigning
Year: 2025
