Flank
Legal intelligence beyond artificial
Flank is not another software, but a living intelligence that invisibly interweaves with emails, documents, and chats. It is a symbiotic, co-learning presence that extends human thinking and establishes a new category beyond traditional legal tech. This guiding concept serves as the north star for product roadmap, communication, and design.
Brand identity between bytes and botany
Together with our friends from studio andhüman, we transformed our strategy into an organic visual identity. At its heart is a dynamic asterisk that blooms like a digital fern, symbolising the symbiotic interplay between human and machine. Dark base tones meet vibrant accents, creating a visual world that clearly stands apart from conventional tech aesthetics and positions Flank with unique distinctiveness in the market.
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Client: Flank
Category: Brand Strategy, Corporate Design, Copywriting
Year: 2025
