Super Bock
The authentic taste of Portugal
Portugal in a beer? Super Bock is more than Portugal's number 1 – it's liquid Saudade. But how do you bring the Portuguese way of life to Switzerland? How do you translate Portuguese hospitality, Fado, Azulejos, and the Atlantic breeze for Swiss consumers?
Bottling the spirit of Portugal
"The authentic taste of Portugal" – with this platform, we made Super Bock the ambassador of an entire way of life. Every sip is a small journey: from the streets of Lisbon to the beaches of Porto. We make Portuguese warmth tangible. The campaign is an invitation into a culture where friendship arises spontaneously – whether through a chance encounter on the street or a long conversation in the bar.






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Client: Super Bock
Category: Creative Strategy, Social Media Strategy, Content Development, OOH Advertising, Digital Marketing & Media
Year: 2024 – onwards

