Burger King: Imagine
Imagine a Veggie King
What would you imagine if we said “a Veggie King”? A man made of different vegetables with a crown on top of his head? We thought so. And that’s how AI imagines it, too. But the Burger King Veggie offer looks way more tasty. Imagine that!
No need to add artificial additives
There's nothing imaginary about Burger King Switzerland's broad range of veggie burgers. To illustrate this, we launched a series of animations featuring real A.I. prompts and their corresponding outcomes – in contrast with the real offering. The campaign launched across digital channels and DOOH just in time for World Vegetarian Day on October 1st. 🍔 🌱
Client: Burger King
Category: Strategy, Creative Concept, Advertising, AI promting, (D)OOH