Burger King
/Imagine a Veggie King
Back in 2023, AI image generation was hot off the press. With AI, anything could be imagined. Except, the output was often ridiculous. With took this ridiculousness and blended it with Burger King's vegetarian menu options. We asked image-based AI tools, like Midjourney, to visualise Burger King's vegetarian offerings and then placed these imaginative creations alongside the genuine products. This playful yet profound contrast highlighted an essential truth: true culinary quality is unmatched by imagination alone.
No need to add artificial additives
The campaign elegantly conveyed Burger King's genuine commitment to delicious, plant-based eating, reinforcing the timeless value of authenticity over artificiality. It launched across digital channels and DOOH just in time for World Vegetarian Day on October 1st. 🍔 🌱
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Client: Burger King
Category: Strategy, Creative Direction, Gen AI prompting, (D)OOH
Year: 2023
