Burger King
/Imagine a Veggie King
These days, AI can imagine anything—even Burger King's vegetarian menu. But can technology truly capture flavor, freshness, and real craft? We asked image-based AI tools, like Midjourney, to visualise Burger King's vegetarian offerings and then placed these imaginative creations alongside the genuine products. This playful yet profound contrast highlighted an essential truth: true culinary quality is unmatched by imagination alone.
No need to add artificial additives
The campaign elegantly conveyed Burger King's genuine commitment to delicious, plant-based eating, reinforcing the timeless value of authenticity over artificiality. It launched across digital channels and DOOH just in time for World Vegetarian Day on October 1st. 🍔 🌱
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Client: Burger King
Category: Strategy, Creative Direction, Gen AI prompting, (D)OOH
Year: 2023
