Subs so good they save the day
Get ready, Zurich! The world-renowned RBI Group, the masterminds behind Burger King, Tim Hortons, and Popeyes, have made their grand entrance in the heart of the city. We've teamed up with RBI to orchestrate a launch campaign that left taste buds tingling and excitement filling the air.
To ensure maximum impact, we implemented a multi-faceted campaign strategy that employed both traditional and digital media. Dominating the cityscape around Zurich Stauffacher, we strategically communicated with captivating Digital Out-of-Home displays in key locations, immersing passersby in an irresistible visual feast. Additionally, our freshly crafted digital media and ads blanketed the online space, reaching a vast audience and generating a surge of excitement leading up to the grand opening.
Say goodbye to the Swiss Sa(n)dwich
Our collaboration with RBI Group extended far beyond the opening event. By building a solid foundation of brand awareness and loyalty, we paved the way for Firehouse Subs future expansion plans in Switzerland and beyond. Our hyperlocal campaign created an enduring connection between Firehouse Subs and the community, establishing the restaurant as a go-to destination for locals and visitors alike.
Client: Restaurant Brands International
Category: Strategy, Comms Platform, Creative Concept, Advertising, Content Production, Media Planning