Swiss Steel Group
Steel beyond limits
This steel isn’t merely material; it embodies the relentless ambition of Swiss Steel Group's visionaries—the builders, innovators, and creators who transform challenges into breakthroughs. Our task was clear: translate their groundbreaking ethos of limitless innovation and precision engineering into a communications platform powerful enough to redefine industry norms.
Overcoming the impossible
Swiss Steel Group, a leading European producer of electrical steel, faced a pivotal transformation. To shift their traditional market positioning to one highlighting sustainable innovation and customer-centric solutions, we began at the heart of their brand experience. From revitalising product narratives to reimagining digital interactions, every touchpoint was meticulously crafted to reflect their spirit of continuous improvement.
This steel isn't just steel – it's a mindset
ETG steel is an industrial paradox. It defies conventional metallurgical wisdom, offering unparalleled machinability without sacrificing strength and durability—qualities previously thought impossible to combine. Swiss Steel Group didn’t just meet the challenge; they redefined it. Our approach amplified this extraordinary achievement, utilising compelling visuals and strategic storytelling to position ETG as the revolutionary benchmark in premium steel.
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Client: Swiss Steel Group
Category: Creative Strategy, Comms Platform Development, Film Production, Editorial Design, Customer Experience Design
Year: 2023
