Swiss Steel Group
Steel beyond limits
Creating steel that is machinable yet super-strong? Impossible. Until it’s not. Communicating technical innovation from the Swiss Steel Group (SSG) in a premium and engaging way? Impossible. Until it’s not.
Innovation for innovation
As one of the largest European producers of electrical steel, SSG offers a comprehensive range of customised and sustainable long-steel products. Changing their traditional brand positioning to one that focuses primarily on product innovation and customer needs was a challenge for the long-run. So we started off at the very beginning: by reinventing their customer experience. From product brochures through digital brand communication and so much more.
This steel isn't just steel – it's a mindset
To reflect this revolution of steel technology, we created a systematic brand umbrella – “Steel Beyond Limits” – referring not only to the characteristics of the steel itself, but to the advanced technology and dedication of the people behind it. A team of boundary-pushers, forward-thinkers and determined creators.
Client: Swiss Steel Group
Category: Creative Strategy, Comms Platform Development, Film Production, Editorial Design, Customer Experience Design