The new Whopper
Better than ever
The Whopper might be an American icon, but how well does it really resonate across Europe? When the new and improved Whopper arrived in Switzerland, Burger King had one ambitious goal: make it impossible to ignore.
Everywhere you looked
Through a comprehensive multi-channel approach spanning cinema screens, digital billboards, point-of-sale displays, outdoor advertising, and magazine promotions, the campaign created maximum impact and visibility across Switzerland. The new Whopper took over Switzerland one bite at a time.
Flipped the app rankings
The campaign focused on getting people to download the Burger King app with a simple but effective hook – a free Whopper giveaway. And it worked! Burger King rocketed from 6th to 1st place in food delivery app rankings.
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Client: Burger King
Category: Strategy, Creative Direction, Art Direction, Copywriting, Campaigning
Year: 2024
