Salz & Water named new lead agency for Super Bock Switzerland
It's beer 'o' clock
Salz & Water proudly announces their latest achievement in securing Super Bock as a key addition to their client portfolio. The agency has been selected as the primary partner for the renowned Portuguese beer brand in Switzerland.
After winning a competitive pitch process, Salz & Water is now supporting Super Bock in their main initiative to grow brand awareness in the German-speaking side of Switzerland, whilst further solidifying their brand recognition in the Swiss-French market.
Eager to diversify their B2C portfolio and expand their expertise in the food and beverage sector, Salz & Water is enthusiastic about the upcoming partnership with Super Bock. The agency looks forward to collaborating on innovative and effective campaigns that resonate with consumers whilst working creatively and strategically within the parameters of alcohol advertising regulations.
“We are very excited to support Super Bock’s expansion into the Swiss market,” says Frédéric Praplan, Managing Partner at Salz & Water. “As a beloved brand in Portugal, Super Bock possesses a wealth of unique qualities that we believe will captivate and delight Swiss consumers.”
Antonio Carmo, Brand and Trade Marketing Manager at Super Bock, also anticipates a great partnership: “Salz & Water’s dynamic approach and out-of-the-box thinking align with our vision perfectly, and we are looking forward to a successful journey ahead.”